Press Releases

45 PROVINCE Announces Lease Agreement with Cakeology: June 2011

June 14, 2011


June 14, 2011

Contact: Sean Flanagan
Regan Communications

45 PROVINCE Announces lease agreement with Cakeology

First Cakeology Store will open this summer brining fresh baked gourmet cupcakes to Boston’s Province street neighborhood

Boston, MA— 45 PROVINCE announced today a lease agreement with Cakeology to open its first retail store on the School St. side of the downtown Boston luxury condominium high rise building.  The new store is scheduled to open this summer and will sell fresh baked gourmet cupcakes, as well as other baked goods, treats and full size cakes.

“We’re delighted to welcome Cakeology to Downtown Crossing,” Mayor Thomas M. Menino said.  “They will be a great addition to the roughly 40 new businesses that have opened in the district in the last year.  Boston continues to be a good investment for retailers, and it’s exciting that Ms. Donnelly chose our city for her first storefront.”

"Cakeology is a perfect addition to 45 PROVINCE, our neighborhood, and the City of Boston,” said Audrey Epstein Reny, Director of Marketing for The Abbey Group.“Cakeology's unique and award-winning concept is sure to attract many visitors. We look forward to watching this company succeed and continue to grow at 45 PROVINCE in the years ahead."

Victoria Donnelly, who gained fame as a winner on Food Network’s Cupcake Wars and also won Best Cupcake at the 2010 New England Dessert Showcase, owns Cakeology. Victoria is not new to the cupcake scene, as she has operated Cakeology as a mobile delivery business for the last 12 months.  In addition to gourmet cupcakes and weekly flavor rotations, Cakeology’s first retail location will offer French macarons, cupshakes (milkshakes made from your choice of cupcake) and delicious Italian espresso, ground to order.  Cakeology is also very excited to offer custom wedding and celebration cakes. Cakeology will continue to offer free delivery service to Boston and Cambridge for orders of a dozen cupcakes or more and will deliver anywhere in Massachusetts for an additional fee. 

"We're thrilled to be opening our first storefront and can't wait to create a cupcake experience you won't forget, from the second you walk in the door to the last delicious crumb," said Victoria Donnelly, Owner of Cakeology.

For more information on 45 PROVINCE visit and for Cakeology visit

About 45 PROVINCE:
45 PROVINCE is a full-service building that offers an Exhale spa, exclusively for residents.  The complex includes a four season pool, spa treatment room and fitness studio with cardio, stretching and conditioning areas; a parlor comprised of a library and dining room with a catering kitchen, a screening room; a spectacular roof terrace offering sweeping panoramic views of the city; valet parking and 24-hour concierge service.

About The Abbey Group:
The Abbey Group is a Boston-based real estate company founded in 1968. From its early years redeveloping urban Boston historic buildings into luxury residences and high quality offices, the firm has evolved into a prominent force in real estate and resort development. The Abbey Group has developed over 100 buildings used for commercial, retail, residential, laboratory, and parking uses, including the Landmark Center, Lafayette Corporate Center, Landmark Square Apartments, and St. Germain St. Apartments. In 2003, the Abbey Group became Co-Owners andManaging Partners of the fabled Boston Celtics, bringing a lifetime love and enthusiasm for the team to the partnership.

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